Sales director
Mid sized manufacturer · DACH
Yann Mocquery · GTM Engineer, and his team
For B2B companies in manufacturing, professional services, SaaS and tech.
In Europe and worldwide.
Signal Mid sized manufacturer is hiring an export lead
Clay 12 decision makers found, emails verified
lemlist Sequence live: email, LinkedIn, call
AI agent Reply classified: interested
Slack Conversation opened with the sales director
SEE THE SYSTEM AT WORK
Marketing is hard. Until you have a system.
Outbound is hard.
Until you have a system.
Sales director
Mid sized manufacturer · DACH
Export director
Manufacturer · France
Founder
Services firm · UK
STEP 1 · EMAIL · Sales director persona
Hi Lukas, I saw you're hiring an export lead for the DACH region.
A manufacturer your size opened 3 new markets with the same approach. Worth a chat?
24campaigns running
in parallel
REPLIES
[X] %
CONVERSATIONS
[X]
TIER 1 REACHED
[X]
We keep what works.
We scale.
We don't add a tool. We build a system.
THE STACK I ORCHESTRATE
The big picture
The system scans the market, enriches the accounts and starts the conversation. Your rep gets the Slack alert and just replies. Everything syncs to your CRM.
Scroll: the camera moves.
Where you stand
Everything rides on your network and referrals. Good months don't repeat.
The system opens conversations every week. Your reps know what's coming and when.
The pipeline runs on word of mouth
Conversations opened every week
No way to forecast next quarter.
A steady flow, managed and measured.
Reps are busy, nobody is hunting
Your reps reply and close
Quotes, follow ups, support: outbound comes last.
The system does the rest and alerts them on Slack.
Emails in spam, zero replies
Your emails land in the inbox
Generic messages, main domain at risk.
Dedicated domains, warmup and lemlist deliverability monitoring.
Exports stay stuck
Campaigns in every market
No method, no contacts on the ground.
In native language, with personas built for each market.
Tools paid for, never connected
Clay, lemlist, Slack and CRM connected
A half empty CRM and dormant licences.
One machine, fresh data everywhere.
How it works
WHAT YOU BRING
The system
WHAT YOU GET
Conversations opened
Prospects replying, every week
Context in the CRM
Signal, thread and stated need
Slack alerts
Your reps just reply
Weekly reporting
What works, what we cut
The machine
Click a step to open the tool and see what happens inside.
Étape 01 · Monitoring
We spot the accounts that are moving.
Hires, new sites, export expansion, funding, leadership changes. We reach out while the need is real.
Étape 02 · Clay
Every account, enriched and tiered.
In Clay we cross sources to find the right personas, verified contact details and the context that makes each message land.
Étape 03 · lemlist
The right message, on the right channel.
Email, LinkedIn and call sequences, written with your reps. Sent from infrastructure whose deliverability we watch.
Étape 04 · AI agents
An AI agent sorts every reply.
Every reply is read, classified and routed. Hot prospects are flagged instantly, objections get the right follow up.
Étape 05 · Slack and CRM
Your rep takes over the conversation.
Your rep is alerted on Slack. The record lands in your CRM with the signal, the thread and the stated need.
Component manufacturer · Germany
Hiring a DACH export lead
Supplier · Spain
Opening a new production site
Engineering firm · France
New sales director appointed
IT services · United Kingdom
Headcount up 25 % in 12 months
DELIVERABILITY
Domains in good health
Warmup running, SPF, DKIM and DMARC configured.
Rep alerted on Slack
Jungle Bot #pipe
just now
Conversation opened, ready to take over
Sales director, industrial supplier
Tier 1 · Sales director persona
Signal: export hire · 3 messages · Need: new distributors
CRM · OPPORTUNITY CREATED
[Account name]
Enrichment waterfall
In Clay we build waterfalls. If one source misses the email, the next one takes over. Every email found is verified before anything is sent. More emails found, fewer bounces, deliverability protected.
CONTACT IN PROGRESS
Source queried 00 / 11
Findymail
Hunter
Prospeo
Kitt
Datagma
Wiza
Icypeas
Enrow
Dropcontact
LeadMagic
SMARTe Find mid sized manufacturers hiring for export
I found 214 accounts across Europe. I'd start with DACH: 62 accounts in Tier 1, sales director persona.
Enrich the decision makers on those accounts
Waterfall ran across 11 sources in Clay. 187 verified emails, sales and export director personas, accounts updated in the CRM.
Prepare the sequence
A 4 step sequence, email and LinkedIn, in German and English. Written from the objections your reps hear in the field.
Check deliverability before we send
3 dedicated domains warmed up in lemlist. SPF, DKIM and DMARC validated. Volume tuned to protect each mailbox reputation.
Under the hood
The difference between a campaign and a machine.
SCHEDULED TASKS
AI agents that work while you sleep.
Signal monitoring every morning, reply sorting around the clock, a report every Friday. The repetitive work runs on its own, on schedule.
MODEL CONTEXT PROTOCOL
Our agents plug straight into your tools.
With MCP, an AI agent reads and writes in Clay, lemlist, your CRM, Slack or Drive. No copy paste, no manual exports.
MODEL ROUTING
The right AI model for each task.
We switch between OpenAI and Anthropic models depending on the job: research, writing, classification, translation. Better quality, controlled cost.
CUSTOM WORKFLOWS
Built around the way you sell.
No off the shelf template. We start from what works for your reps and turn it into an automated workflow.
NOTIFICATIONS
Your reps know everything, right when it matters.
A hot reply, a prospect following up, a new signal on a Tier 1 account: it lands in the right Slack channel, with the context.
LEMLIST DELIVERABILITY
Every sending mailbox has a score out of 100.
We configure deliverability for every domain. Each mailbox gets a health score out of 100: when it's good we raise the volume, when it drops we lower it. Need to move faster? We add mailboxes to lift the pace without burning your domains. One goal only: qualified opportunities, not spam across your whole market.
Routed automatically by task, cost and the quality required.
TRIGGER
New signal detected
AI AGENT
Account and context analysis
CLAY
Decision maker enrichment
ASSIGNMENT
Routed to the right rep
NOTIFICATION
Slack message with the context
Jungle Bot #pipe
Conversation opened: sales director, supplier, ready to take over
Jungle Bot #hot-leads
Hot reply: asking for a demo this week
Jungle Bot #signaux
3 Tier 1 accounts are hiring an export lead
Jungle Bot #reporting
This week: 214 contacts, 31 replies, 9 conversations opened (example)
One goal only: qualified sales opportunities. Not spamming your entire market.
Roadmap
Day 1 · Getting ready
Technical setup workshop
D1 to D10
Targeting workshop
D7 to D20
Copy approval
D18 to D28
First sequences go out
D28 to D35
Signal setup
D30 to D50
Fortnightly reviews
Every two weeks
Optimisation and conversations
D35 to D90
MONTH 1
We build and launch
Technical setup, targeting, approved copy, first sequences sent.
MONTH 2
We wire up the signals
Buying signals, AI agents, Slack alerts. First fortnightly reviews.
MONTH 3
We optimise and scale
We cut what doesn't work and push the rest. The conversations keep coming.
Offers
I build your machine and I run it.
Your reps stay on selling. My team and I handle everything else: data, workflows, sequences, deliverability. You get conversations opened and ready to take over.
WHO DOES WHAT
RIGHT FOR YOU IF
You want a real acquisition machine, and results, without hiring.
120 days to build the machine and iterate on at least thirty campaigns. First signals from your market within 30 days.
I build it with you. Your team keeps the machine.
For teams who want to bring it in house. We build the system together in your own accounts, I train your reps and I stay until it runs without me.
WHO DOES WHAT
RIGHT FOR YOU IF
You want to build your own machine, and results, with your team.
120 days to build the machine together and iterate on at least thirty campaigns. You walk away owning the system.
Real results
2.4x
more leads from our outbound campaigns
3.5x
more replies on LinkedIn and email
73 %
of conversations with C level decision makers
35 %
shorter sales cycles for my clients
You can see straight away that what they do works. We convert, we sign, and it has never moved this fast.
Who it's for
Manufacturers
Small and mid sized firms that make, process or equip. Long cycles, technical buyers, export ambitions.
Professional services
Consultancies, engineering firms, IT services, agencies. Real expertise, and acquisition that leans too much on the network.
HOME AND ABROAD
We prospect where your next customers are.
Sequences written in native language, personas tuned to each market's codes, sending aligned to the right time zone.
France
French
Germany, Switzerland, Austria
German
Benelux
Dutch, French
Spain
Spanish
Italy
Italian
United Kingdom
English
North America
English
Asia
English
FR Live campaign · French
An engineer for go to market. They build the workflows, connect the tools, run the AI agents and turn your sales knowledge into a system that opens conversations.
You see signals from your market within 30 days: replies, interest, conversations. If not, you are free to stop.
Yes, because we start from your reps' expertise. Every message speaks your buyers' language, with your own customer stories.
Yes. We run campaigns across Europe, the Americas and Asia, in native language, with personas built for each market.
My team and I, with your sales and marketing people. AI drafts, a human approves. You sign off every sequence before it goes out.
We send from dedicated domains and mailboxes, warmed up and monitored in lemlist. Your main domain stays protected.
Yes. We plug into your CRM, your Slack and whatever you already run. If something is missing, we point you to the simplest option.
30 minutes with me to look at how you acquire today and find where an outbound machine can open more conversations for your reps.
Or call me directly: +33 7 66 46 08 22
Strategy call
30 min · Video · with Yann
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